Water & Wall is an award-winning marketing and communications agency whose best work exists at the intersection of inspired thinking and your business growth.

OUR SERVICES

Water & Wall solves awareness, perception and growth issues for brands by developing a business strategy first and then applying a communications solution.

FRAME

we are stewards of your brand

  • Communications audit
  • Competitive analysis
  • Crisis & reputation management
  • Message development

CREATE

we are writers and storytellers

  • Branding
  • Data driven campaigns
  • Editorial content
  • Design services

ENGAGE

we connect people with ideas

  • Digital strategies
  • Media relations
  • Brand nurturing
  • Executive visibility

One night in 2012, our co-founders met in a Manhattan pub to share their visions for the agency of the future. Their ideas flowed onto a cocktail napkin and, as they left, they found themselves on the corner of Water & Wall Street.

THE REST IS HISTORY THE FUTURE.

We deliver a mix of old and new, by offering a modern approach to traditional services that emphasizes accountability and a personal touch.

We’re business people first, communicators second.
Here’s a handful of the many friends we’ve made along the way:

OUR WORK

BUILDING THE
NEXT GENERATION
OF WEALTH

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WHEN DESIGN
COMPLEMENTS THE
TRADITIONAL

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MEET THE
MANAGERS

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THE ADVISOR’S
ADVISOR

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DARE TO
BE FEARLESS

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FROM MICRO
TO MACRO

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PRIVATE (EQUITY)
PROPERTY

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6.5

Number of years

of our average
client relationship

10

Awards won

honoring our work

65

Brands

whose reputation
we’ve managed

95

% Conversion rate

on earned media

MEET THE TEAM

Andrew Healy

Partner

Voracious reader. Soccer enthusiast. Dad. If you ask whether these are the ingredients for a busy life or a career storyteller, then the answer you’d get is both. Andrew co-founded Water & Wall with the expressed purpose of applying his love for capturing clients’ stories and sharing it with the exact right audience to help their businesses grow. He takes a measured, disciplined approach to the communications process that has resulted in some of the longest-tenured client relationships in the business, and he’s a driving force behind the agency’s expansion into digital and next-gen marketing techniques. And when he’s not working, “Dad” usually gets bumped to the front of that earlier list.

andrew@waterandwall.com

Matt Kirdahy

Partner

Matt Kirdahy was a journalist first and a communications and marketing executive second. There’s something to be said about having the same professional experience of the people to whom you’re approaching with your client ideas. While the traditional pitch-and-place priorities connected to the roots of the business have evolved into much more, his role still calls for those core media skills. His most re-watched movie is The Fugitive and when he’s not on the clock, he’s trying to make the most out of living in a city where the burgers cost as much as the t-shirts at J. Crew.

matt@waterandwall.com

Casey Sheets

Account Director

Communications and marketing professional by day, recreational Muay Thai boxer by night, Casey knows how to pack a punch 24/7. The point here is she’s a strategic thinker and quick on her feet, figuratively and literally. From roles on the agency side and in-house at top financial firms, Casey has a strong understanding of the financial media landscape and what tactics will reach your intended audiences. While no stranger to the details, she believes in keeping the larger picture and goals of a firm in mind at all times to deliver a comprehensive communications and marketing program. When not in the office, you can find Casey in Brooklyn enjoying a walk with her rescue Pitbull to the nearby bodega for the classic iced coffee and bacon, egg & cheese.

casey@waterandwall.com

Jesse Chen

Account Director

A marketing and PR maven with a knack for words and a love of strategy, Jesse has helped clients across the financial, tech, and VC/PE sectors tell compelling stories, snag industry awards, and build strong, long-lasting media relationships. Strategy is key when you’ve backpacked solo across Europe and the U.S. as she has. Jesse is helping our clients understand what makes them stand out, traveling to any lengths necessary to deliver that story to the audience that matters most.

jesse@waterandwall.com

Lisa Boyce

Account Director

When Lisa moved to New York a little over two years ago, she dove right into the financial PR game. A former swimmer who competed at two U.S. Olympic Trials competitions, Lisa knows how to commit to the grind and put in the work necessary to reach her goals, and now that doesn’t even require jumping into a cold pool at 5:30am. Now that she’s back on dry land, she’s switched her focus to her other passion – writing. She uses her creative writing talents to pull the most interesting storylines and craft content, like bylined articles and social media campaigns, for her clients. Outside of the office, you can find her on stage reading excerpts from her novel-in-progress or in the kitchen whipping up some of her famous Oreo cupcakes.

lisa@waterandwall.com

Jen Corletta

Account Director

As a lover of prose, it’s ironic Jen hates career bios. An English major tuned PR pro, she took reading the news to a whole new level when she entered the corporate sector. With years of agency experience under her belt, Jen is skilled in media relations across B2B and corporate brands and leading teams to think bigger picture when delivering corporate positioning and strategy. Media is her bread and butter and she’s committed to the kind of long-term storytelling that is most meaningful to her clients. In a perfect world, when she’s not working, you can catch Jen at a live show or nose deep in a cookbook.

Alaina Hay

Account Executive

Alaina moved to New York into a new apartment and became friends with the nearest bodega owner on a Friday. Monday morning, she began her career in financial communications working in the private equity, capital markets, wealth management, and asset management space. She’s quick on her feet, able to turn, jump, twist in an 8-count set, that’s what 15 years of technical ballet training will do. She transformed her love of exploring movement to looking for new opportunities where her clients’ can share their unique narrative. Whether searching for media opportunities, message crafting, or developing specialized content, she choreographs new ways her clients can share their voice. When not scrolling through the news, she’s likely walking to the nearest park, bakery, or shoe pop-up.

alania@waterandwall.com

Shazana Farook

Account Executive

Shazana began her financial communications career working in the wealth management and investment management space. A home baker at heart, she’s loves taking her creative eye away from decorating cupcakes and in to helping clients come up with a unique story. She’s happiest thinking of innovative ideas that will help her clients get their message across. When not crafting new media opportunities and sprucing up her media rolodex, she loves to binge crime shows, or taking a visit to her local Dunkin’ for some iced lattes and donuts.

Hasan Tariq

Associate Account Executive

Hasan has always believed that communication is the key to building great relationships and building partnerships. His love for communication led to him making multiple podcasts throughout the pandemic. Utilizing his deep understanding of social media and marketing trends, he has helped multiple non-profits with their brand awareness. After working with non-profits and their digital campaigns, he brings his passion for marketing and writing to Water & Wall. Hopefully, you don’t get him confused with his identical twin brother in New York City.

Katie Colleary

Creative Director

After 14 years of working in the music industry as a photographer, designer and art director Katie got an itch to see who else might need the “rockstar” treatment (besides her two young daughters). Since joining the W&W team, she’s helped clients see things differently. Katie’s expertise in the psychology of advertising, paired with her strong technical design skills, result in the creation of attractive, effective and thoughtful materials that reach the right audiences. She is a constant champion for creative ideas, and executes with a precise, pithy and approachable design aesthetic.

katie@waterandwall.com

Conrad Cordeiro

IT Director

Conrad knew his future was written in the stars the moment he disassembled his first computer just to see if he could put it together again. He was only 10-years old at the time. Apparently his experiment was successful, since he went on to build a highly successful career as an IT specialist. When he’s not fine-tuning Water & Wall’s tech infrastructure with new gadgets and gizmos, Conrad, a native of Brazil, indulges his dual passions for soccer and music.

conrad@waterandwall.com

FROM THE BLOG

If your firm needs help changing perceptions, building awareness, or driving growth, you’ve come to the right place. Reach out to us–we’d love to hear from you!