Water & Wall is an award-winning marketing and communications agency whose best work exists at the intersection of inspired thinking and your business growth.

OUR SERVICES

Water & Wall solves awareness, perception and growth issues for brands by developing a business strategy first and then applying a communications solution.

FRAME

we are stewards of your brand

  • Communications audit
  • Competitive analysis
  • Crisis & reputation management
  • Message development

CREATE

we are writers and storytellers

  • Branding
  • Data driven campaigns
  • Editorial content
  • Design services

ENGAGE

we connect people with ideas

  • Digital strategies
  • Media relations
  • Brand nurturing
  • Executive visibility

One night in 2012, our co-founders met in a Manhattan pub to share their visions for the agency of the future. Their ideas flowed onto a cocktail napkin and, as they left, they found themselves on the corner of Water & Wall Street.

THE REST IS HISTORY THE FUTURE.

We deliver a mix of old and new, by offering a modern approach to traditional services that emphasizes accountability and a personal touch.

We’re business people first, communicators second.
Here’s a handful of the many friends we’ve made along the way:

OUR WORK

BUILDING THE
NEXT GENERATION
OF WEALTH

READ MORE

WHEN DESIGN
COMPLEMENTS THE
TRADITIONAL

READ MORE

MEET THE
MANAGERS

READ MORE

THE ADVISOR’S
ADVISOR

READ MORE

DARE TO
BE FEARLESS

READ MORE

FROM MICRO
TO MACRO

READ MORE

PRIVATE (EQUITY)
PROPERTY

READ MORE
6.5

Number of years

of our average
client relationship

10

Awards won

honoring our work

65

Brands

whose reputation
we’ve managed

95

% Conversion rate

on earned media

MEET THE TEAM

Andrew Healy

Partner

Voracious reader. Soccer enthusiast. Dad. If you ask whether these are the ingredients for a busy life or a career storyteller, then the answer you’d get is both. Andrew co-founded Water & Wall with the expressed purpose of applying his love for capturing clients’ stories and sharing it with the exact right audience to help their businesses grow. He takes a measured, disciplined approach to the communications process that has resulted in some of the longest-tenured client relationships in the business, and he’s a driving force behind the agency’s expansion into digital and next-gen marketing techniques. And when he’s not working, “Dad” usually gets bumped to the front of that earlier list.

andrew@waterandwall.com

Matt Kirdahy

Partner

Matt Kirdahy was a journalist first and a communications and marketing executive second. There’s something to be said about having the same professional experience of the people to whom you’re approaching with your client ideas. While the traditional pitch-and-place priorities connected to the roots of the business have evolved into much more, his role still calls for those core media skills. His most re-watched movie is The Fugitive and when he’s not on the clock, he’s trying to make the most out of living in a city where the burgers cost as much as the t-shirts at J. Crew.

matt@waterandwall.com

Jesse Chen

Account Director

A marketing and PR maven with a knack for words and a love of strategy, Jesse has helped clients across the financial, tech, and VC/PE sectors tell compelling stories, snag industry awards, and build strong, long-lasting media relationships. Strategy is key when you’ve backpacked solo across Europe and the U.S. as she has. Jesse is helping our clients understand what makes them stand out, traveling to any lengths necessary to deliver that story to the audience that matters most.

jesse@waterandwall.com

Jen Corletta

Account Director

As a lover of prose, it’s ironic Jen hates career bios. An English major tuned PR pro, she took reading the news to a whole new level when she entered the corporate sector. With years of agency experience under her belt, Jen is skilled in media relations across B2B and corporate brands and leading teams to think bigger picture when delivering corporate positioning and strategy. Media is her bread and butter and she’s committed to the kind of long-term storytelling that is most meaningful to her clients. In a perfect world, when she’s not working, you can catch Jen at a live show or nose deep in a cookbook.

Rebecca Schmidt

Associate Account Director

As the shy kid who loved creative writing growing up, Rebecca (or Becks as her colleagues call her) found her passion when she entered the world of communications 5+ years ago. Having experienced the true agency life, Becks has represented clients in more industries than she can count on both hands, eventually finding her footing in the world of financial PR. Challenging industries with a great story to tell are Becks’ favorite clients and she’ll never get sick of pitching breaking news. When she’s not working from her (home) office, Becks can be found hanging with Corgi, Gideon at the closest brewery around.

rebecca@waterandwall.com

Alaina Hay

Senior Account Director

Alaina moved to New York into a new apartment and became friends with the nearest bodega owner on a Friday. Monday morning, she began her career in financial communications working in the private equity, capital markets, wealth management, and asset management space. She’s quick on her feet, able to turn, jump, twist in an 8-count set, that’s what 15 years of technical ballet training will do. She transformed her love of exploring movement to looking for new opportunities where her clients’ can share their unique narrative. Whether searching for media opportunities, message crafting, or developing specialized content, she choreographs new ways her clients can share their voice. When not scrolling through the news, she’s likely walking to the nearest park, bakery, or shoe pop-up.

alaina@waterandwall.com

Hasan Tariq

Associate Account Executive

Hasan has always believed that communication is the key to building great relationships and building partnerships. His love for communication led to him making multiple podcasts throughout the pandemic. Utilizing his deep understanding of social media and marketing trends, he has helped multiple non-profits with their brand awareness. After working with non-profits and their digital campaigns, he brings his passion for marketing and writing to Water & Wall. Hopefully, you don’t get him confused with his identical twin brother in New York City.

Katie Colleary

Creative Director

After 14 years of working in the music industry as a photographer, designer and art director Katie got an itch to see who else might need the “rockstar” treatment (besides her two young daughters). Since joining the W&W team, she’s helped clients see things differently. Katie’s expertise in the psychology of advertising, paired with her strong technical design skills, result in the creation of attractive, effective and thoughtful materials that reach the right audiences. She is a constant champion for creative ideas, and executes with a precise, pithy and approachable design aesthetic.

katie@waterandwall.com

Conrad Cordeiro

IT Director

Conrad knew his future was written in the stars the moment he disassembled his first computer just to see if he could put it together again. He was only 10-years old at the time. Apparently his experiment was successful, since he went on to build a highly successful career as an IT specialist. When he’s not fine-tuning Water & Wall’s tech infrastructure with new gadgets and gizmos, Conrad, a native of Brazil, indulges his dual passions for soccer and music.

conrad@waterandwall.com

FROM THE BLOG

If your firm needs help changing perceptions, building awareness, or driving growth, you’ve come to the right place. Reach out to us–we’d love to hear from you!