Water & Wall is an award-winning marketing and communications agency whose best work exists at the intersection of inspired thinking and your business growth.

OUR SERVICES

Water & Wall solves awareness, perception and growth issues for brands by developing a business strategy first and then applying a communications solution.

FRAME

we are stewards of your brand

  • Communications audit
  • Competitive analysis
  • Crisis & reputation management
  • Message development

CREATE

we are writers and storytellers

  • Branding
  • Data driven campaigns
  • Editorial content
  • Design services

ENGAGE

we connect people with ideas

  • Digital strategies
  • Media relations
  • Brand nurturing
  • Executive visibility

One night in 2012, co-founders Scott and Andrew met in a Manhattan pub to share their visions for the agency of the future. Their ideas flowed onto a cocktail napkin and, as they left, they found themselves on the corner
of Water & Wall Street.

THE REST IS HISTORY THE FUTURE.

We deliver a mix of old and new, by offering a modern approach to traditional services that emphasizes accountability and a personal touch.

We’re business people first, communicators second.
Here’s a handful of the many friends we’ve made along the way:

OUR WORK

BUILDING THE
NEXT GENERATION
OF WEALTH

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WHEN DESIGN
COMPLEMENTS
THE TRADITIONAL

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MEET THE MANAGERS

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THE ADVISOR’S ADVISOR

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DARE TO BE FEARLESS

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FROM MICRO TO MACRO

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6.5

Number of years

of our average
client relationship

10

Awards won

honoring our work

65

Brands

whose reputation
we’ve managed

95

% Conversion rate

on earned media

MEET THE TEAM

Scott Sunshine

Partner

One part entrepreneur, two parts communications professional, one part super- commuter, and an avowed adversary of the status quo, Scott co-founded Water & Wall to help companies unlock their intrinsic value through the expression of their brand archetypes. When he’s not navigating crises or reputational issues, Scott can usually be found dreaming up creative ways to help clients appeal more profoundly to their stakeholders. If he isn’t in the office, Scott is most likely on an airplane, making his twice-weekly commute between New York and Fort Lauderdale. He estimates that in 13 years of shuttling back and forth, he’s traveled the equivalent distance of the earth to the International Space Station, 6,387 times.

scott@waterandwall.com

Andrew Healy

Partner

Voracious reader. Soccer enthusiast. Dad. If you ask whether these are the ingredients for a busy life or a career storyteller, then the answer you’d get is both. Andrew co-founded Water & Wall with the expressed purpose of applying his love for capturing clients’ stories and sharing it with the exact right audience to help their businesses grow. He takes a measured, disciplined approach to the communications process that has resulted in some of the longest-tenured client relationships in the business, and he’s a driving force behind the agency’s expansion into digital and next-gen marketing techniques. And when he’s not working, “Dad” usually gets bumped to the front of that earlier list.

andrew@waterandwall.com

Matt Kirdahy

Partner

Matt Kirdahy was a journalist first and a communications and marketing executive second. There’s something to be said about having the same professional experience of the people to whom you’re approaching with your client ideas. While the traditional pitch-and-place priorities connected to the roots of the business have evolved into much more, his role still calls for those core media skills. His most re-watched movie is The Fugitive and when he’s not on the clock, he’s trying to make the most out of living in a city where the burgers cost as much as the t-shirts at J. Crew.

matt@waterandwall.com

Casey Sheets

Account Director

Communications and marketing professional by day, recreational Muay Thai boxer by night, Casey knows how to pack a punch 24/7. The point here is she’s a strategic thinker and quick on her feet, figuratively and literally. From roles on the agency side and in-house at top financial firms, Casey has a strong understanding of the financial media landscape and what tactics will reach your intended audiences. While no stranger to the details, she believes in keeping the larger picture and goals of a firm in mind at all times to deliver a comprehensive communications and marketing program. When not in the office, you can find Casey in Brooklyn enjoying a walk with her rescue Pitbull to the nearby bodega for the classic iced coffee and bacon, egg & cheese.

casey@waterandwall.com

Jesse Chen

Account Director

A marketing and PR maven with a knack for words and a love of strategy, Jesse has helped clients across the financial, tech, and VC/PE sectors tell compelling stories, snag industry awards, and build strong, long-lasting media relationships. Strategy is key when you’ve backpacked solo across Europe and the U.S. as she has. Jesse is helping our clients understand what makes them stand out, traveling to any lengths necessary to deliver that story to the audience that matters most.

jesse@waterandwall.com

Lisa Boyce

Senior Account Executive

When Lisa moved to New York a little over two years ago, she dove right into the financial PR game. A former swimmer who competed at two U.S. Olympic Trials competitions, Lisa knows how to commit to the grind and put in the work necessary to reach her goals, and now that doesn’t even require jumping into a cold pool at 5:30am. Now that she’s back on dry land, she’s switched her focus to her other passion – writing. She uses her creative writing talents to pull the most interesting storylines and craft content, like bylined articles and social media campaigns, for her clients. Outside of the office, you can find her on stage reading excerpts from her novel-in-progress or in the kitchen whipping up some of her famous Oreo cupcakes.

lisa@waterandwall.com

Reed Schneider

Assistant Account Supervisor

An active homebrewer and self-proclaimed amateur chef, Reed brings a deep understanding of the media landscape to the Water & Wall team and works to connect clients with the publications and reporters that matter to their target audiences the most. He is an avid believer in the power of earned media and when he isn’t planning his upcoming wedding, he’s working to help Water & Wall’s clients share their corporate stories and reach their strategic communications goals.

reed@waterandwall.com

Rachel Kassler

Assistant Account Executive

If there’s anyone on the team who knows how to influence the hearts and minds of a group of people through communication, it’s Rachel, a Fulbright Grantee. She spent part of her collegiate studies teaching and coaching students in Sabah, Malaysia, which lends itself to managing her client work, which involves a great deal of ideation and media engagement with a long-term vision for necessary outcomes. It makes sense that she has an eye for the big picture as she’s also a skilled watercolorist.

rachel@waterandwall.com

Katie Colleary

Creative Director

After 14 years of working in the music industry as a photographer, designer and art director Katie got an itch to see who else might need the “rockstar” treatment (besides her two young daughters). Since joining the W&W team, she’s helped clients see things differently. Katie’s expertise in the psychology of advertising, paired with her strong technical design skills, result in the creation of attractive, effective and thoughtful materials that reach the right audiences. She is a constant champion for creative ideas, and executes with a precise, pithy and approachable design aesthetic.

katie@waterandwall.com

Conrad Cordeiro

IT Director

Conrad knew his future was written in the stars the moment he disassembled his first computer just to see if he could put it together again. He was only 10-years old at the time. Apparently his experiment was successful, since he went on to build a highly successful career as an IT specialist. When he’s not fine-tuning Water & Wall’s tech infrastructure with new gadgets and gizmos, Conrad, a native of Brazil, indulges his dual passions for soccer and music.

conrad@waterandwall.com

FROM THE BLOG

To think, that when Scott and Andrew sat at that bar one fortuitous evening eight years ago that they’d actually...

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Hello, I’m Casey, Account Director at Water & Wall, and newly appointed editor of our new blog! I’ll be working...

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My fascination with the life and times of Fred McFeely Rogers, or “Mister Rogers” as he’s known, is rivaled only...

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We’ve reached a point where a large portion of our every day may incorporate a social media component to enhance...

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If your firm needs help changing perceptions, building awareness, or driving growth, you’ve come to the right place. Reach out to us–we’d love to hear from you!