Blog
Future of media relations relies on the ‘casual pitch’
When I first learned how to pitch, the task — on paper — seemed right up my alley. When it...
Hey, PR Pros, Which Taylor Swift Era Are You In?
Ever since Taylor Swift embarked on The Eras Tour in March 2023, she’s mesmerized fans with her three-hour plus setlist...
11 Books to Read This Summer
Annually, the Water & Wall team takes an agency-wide “summer break” to rest and rewind. While we’ll be checking email...
Three PR Lessons Poached from Top Chef’s 20th Season
Let me start with a quick story. Back in March 2020, my family started a Top Chef fantasy league as...
To: Interns, From: (Former) Interns
As we prepare to welcome our 2023 Summer Intern, the team put pen to paper reflecting on their first internship...
From the Newsroom to PR: Our Two Former Journalists Debrief
The career switch to comms from journalism is still a thing. Look no further for proof than the signing of...
A Look Beyond Crypto Winter
How quickly things change and how quickly we learn from them (sometimes). You remember when you had no idea who...
Can ChatGPT Really Do It All?
ChatGPT is making headlines and causing many professionals new forehead lines. Will ChatGPT redefine, and do we dare say replace,...