When I first learned how to pitch, the task — on paper — seemed right up my alley. When it came time to execute though, it took me a while to figure things out.
I entered the world of financial PR with virtually no experience in finance or PR and my first few pitches showed it. They were wordy, filled with unnecessary information and lacked the key to all good pitches: a hook.
The added clutter limited the responses I received because I was relying on reporters to cut through the noise of my words.
After two years in the industry, I’m grateful to have worked alongside and learned from some brilliant colleagues who have helped me hone the craft of the “casual pitch” — a key ingredient to media success.
Read the full article on PRWeek.