ChatGPT is making headlines and causing many professionals new forehead lines. Will ChatGPT redefine, and do we dare say replace, the marketing and communications industries?
Our co-founder, Andrew Healy, says fret not; “this automation will free up workers from mundane, repetitive work and let people do what PR and marketing pros do what they do best: storytelling, relationship building and making meaningful connections,” a viewpoint influenced by the book, Humans are Underrated, by Geoff Colvin, the longtime Fortune editor and author. In other words, tech has always evolved but the human touch in our profession is a vital element to success, so we can count on being in demand for a bit longer.
But this got us wondering… what about dogs? Our water cooler chatter often includes our own furry friends (of which there are many!). We float questions around like: What would your dog’s human voice be? What do you think your dog’s role would be in PR? How would my dog handle this situation? Can my dog take this Zoom call for me?
So… can ChatGPT speak dog (and one cat)? We decided to find out and assigned our four-legged loved ones roles in a hypothetical PR agency scenario. Here’s what we got.
Question: Oliver is a chic italian greyhound and CEO at a luxury cashmere sweater company. Ziggy is an eager mutt of many talents and a senior account executive at a public relations firm. Gideon is a stubborn corgi who values his dog treats and acts as the compliance officer for Oliver’s luxury cashmere sweater company. Mochi the crotchety toy poodle acts as the main spokesperson for the cashmere sweater company. Gunner is a mysterious beagle/basset hound and a journalist at the Hound Herald. Sam, the only cat in the room, is a social media influencer. Ziggy is pitching a PR plan for Oliver’s company to Gunner and Sam with Oliver and Gideon supervising the meeting. Can you write me a screenplay about their interaction?
ChatGPT: INT. CONFERENCE ROOM – DAY
We see OLIVER, a chic italian greyhound and CEO of a luxury cashmere sweater company, sitting at the head of the conference table. GIDEON, a stubborn corgi who acts as the compliance officer for the company, sits next to him with a treat jar on the table in front of him. Across from them sits MOCHI, a crotchety toy poodle who is the main spokesperson for the company.
ZIGGY, an eager mutt of many talents and a senior account executive at a public relations firm, enters the room and takes a seat at the table. He sets a portfolio in front of him and clears his throat.
ZIGGY Good morning, everyone. I’ve put together a comprehensive PR plan for Oliver’s Cashmere Sweaters that I’d like to share with you today.
OLIVER Excellent, Ziggy. Let’s hear it.
ZIGGY (opening the portfolio) First, we’ll increase our social media presence by hiring a top-notch social media influencer. I’ve already reached out to SAM, the cat, who has a large following on Instagram and Twitter.
MOCHI (skeptically) A cat? As our social media influencer?
ZIGGY Yes, a cat. Trust me, Sam has a great eye for style and knows how to connect with our target audience.
GIDEON (muttering) As long as he doesn’t eat my treats.
ZIGGY continues his presentation, detailing plans for a brand redesign, a holiday campaign, and a celebrity partnership. As he speaks, GUNNER, a mysterious beagle/basset hound and a journalist at the Hound Herald, enters the room and takes a seat next to SAM.
GUNNER (nodding to Oliver and Gideon) Good morning, gentlemen.
OLIVER (nodding back) Good morning, Gunner. Ziggy is just finishing up his presentation.
ZIGGY (smiling) And that concludes my PR plan. What do you think, Oliver?
OLIVER (thoughtfully) I think it’s a strong plan, Ziggy. I especially like the idea of the celebrity partnership.
GUNNER (leaning forward) Can I ask who the celebrity is?
ZIGGY (smiling mysteriously) I’m sorry, Gunner, but that’s confidential at this time.
GUNNER (nodding) I understand. But I’ll be sure to keep an eye out for any announcements.
The meeting continues for a few more minutes before wrapping up. As the group begins to disperse, we see OLIVER patting ZIGGY on the back, MOCHI grumbling to herself, GIDEON sneaking treats from the jar, and GUNNER and SAM discussing the PR plan in hushed tones.
FADE TO BLACK
Question: Oliver, Ziggy, Gideon, Mochi, Gunner and Sam gather for drinks at a happy hour to celebrate their successful PR launch. Can you write me a screenplay about their interaction?
ChatGPT: INT. BAR – NIGHT
We see OLIVER, ZIGGY, GIDEON, MOCHI, GUNNER, and SAM sitting around a table at a bar, drinks in front of them. They are all in a festive mood, laughing and chatting.
OLIVER (raising his glass) Here’s to a successful PR launch, everyone!
The group clinks their glasses together and takes a drink.
ZIGGY (smiling) I couldn’t have done it without all of your help. Thanks, team.
MOCHI (sipping her drink) I still can’t believe we got that cat, Sam, to be our social media influencer. But I have to admit, it’s working out great.
SAM (preening) Of course it is. I know what the people want.
GUNNER (nodding) And the coverage we’ve been getting in the Hound Herald has been fantastic. Thanks for the exclusive, Ziggy.
ZIGGY (grinning) Anytime, Gunner. It’s all about relationships.
GIDEON (munching on a treat) And treats.
The group laughs and continues to chat and drink. We see them clinking glasses, telling stories, and having a good time. The camera pulls out to show the bar, now full of patrons, all enjoying their drinks and conversations.
FADE TO BLACK
We’ve got to give it to ChatGPT – it can kind of speak dog (and one cat). As for design, we’re a bit skittish on that front.