Unless you’re living under a rock, you’ve been inundated with news of Elon Musk’s Twitter acquisition. You can’t pick up a newspaper, open a newsletter, or log onto Twitter itself without hearing about Musk taking the helm. From journalists to ad pros to tech workers, everybody and their mother has an opinion about the world’s richest man and his new $44 billion dollar toy.
Here in the PR world, as it goes every time a brand or celebrity screws up their messaging on this scale, the group chats have been ablaze with industry chatter. From bungling internal comms to mucking up media relations, Musk’s PR strategy has left much to be desired. Read on for some of his top three missteps.
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