It’s 11 a.m. and I’ve already received five breaking news push notifications. Keeping up with the news cycle in PR is a 24/7 job, yet I only work from 9 a.m. – 5 p.m. My solution? A sticky note on my computer that equates to my version of a bible.
It’s my news “hot list” in a manner of speaking. It changes often and it’s always relevant to my clients. Jump to the bottom to see the latest, but first a quick word on how I put it together.
I would say it’s next to impossible to follow everything that is going on in the world, let alone good for my mental health to try and attempt to. So, to help combat this, I unplug on the weekends, and then come Monday I am ready to digest the news with a fresh mind.
Combing through the media landscape for legislative updates, market impacts and geopolitical tensions has become a crucial and weirdly cathartic part of my Monday morning routine. Over a cup of coffee, I educate myself on the general media sentiment and then spend time sifting out what matters most to my accounts.
This ritual also includes identifying noise vs. hard news. Future-of-work pieces or inflation predictions are important to the media discourse, but it’s vital to know when something is phasing out of the news cycle, over-hyped or simply too opinionated.
Has there been movement on the new tax proposal? SEC updates on ESG reporting? Electric Vehicle tax credit adoption? A senate vote? These are the types of questions that are top of mind for me. At the end of the day, it’s a matter of sifting through the news to find the things that directly impact my clients or drives business for them. Without further ado…
My Current Hot List:
I could always go on, but the Post-it is only so big and there are only so many hours in the day. Expect more from me on this in the coming months!