The financial services space is no stranger to economic crises and mass uncertainty. In just the last quarter century, they’ve experienced—and in some cases, caused—the 2008 financial crisis, the dot-com bubble, the 9/11 attacks, financial crises in Asia and Argentina and Black Monday. Marketers and communications professionals can’t always see into the future, but the initial dust from COVID-19 has settled enough for a few takeaways to emerge.
Water & Wall’s Andrew Healy reviews these takeaways in O’Dwyer’s August Issue. Read his thoughts in full here.
