How COVID-19 Changed the Financial Marketing Playbook
Andrew Healy takes a dive into financial marketing for O'Dwyer's August Issue
by Water & Wall
The financial services space is no stranger to economic crises and mass uncertainty. In just the last quarter century, they’ve experienced—and in some cases, caused—the 2008 financial crisis, the dot-com bubble, the 9/11 attacks, financial crises in Asia and Argentina and Black Monday. Marketers and communications professionals can’t always see into the future, but the initial dust from COVID-19 has settled enough for a few takeaways to emerge.
Water & Wall’s Andrew Healy reviews these takeaways in O’Dwyer’s August Issue. Read his thoughts in full here.