I’m Casey, Account Director at Water & Wall, and newly appointed editor of our new blog! I’ll be working with my all-star colleagues to dispatch their brilliance into this forum. I’m excited for all that we have planned for this space and with that it’s my pleasure to introduce you to ‘Writing on the Wall.’
As we settle in to a reinvented Water & Wall (read more on our evolution in a note from our partners), we’ve made a promise to bring the same attention to detail, penchant for innovation and promotional chops to our own brand. Before we get the chance to work together, this blog should give a good idea of who we are.
Sure, we’re a tenacious team of communicators and marketers with depth well beyond our professional bios, but we’re also writers, photographers, designers, cinephiles, dancers, swimmers, and gamers. This motley mix of minds and hearts lends itself to sparkling creative genius and of course, no shortage of laughter.
Here you’ll find our ruminations on everything from big picture brand strategy to the nuances of journalist engagement, advice for new industry talent, and how we help clients think differently as we solve for “X” together. There’s plenty that you would and wouldn’t expect. Ever wonder what starting teaching English in Malaysia has to do with US business leadership? Have you considered what careers lessons can be learned from The Avengers? No matter the topic, we hope you enjoy the Writing on the Wall.