Water & Wall

Our Team

Aly Greengrass

Senior Account Executive

NYC Office

Aly understands that in the world of corporate and financial communications, a brand’s reputation is built on more than just headlines – it’s built on authority. Based in the New York City office, she specializes in crafting comprehensive visibility programs that bridge the gap between business goals and market-leading narratives. From navigating the intricacies of M&A to highlighting fintech innovation, Aly brings a strategic approach to securing impactful coverage in top-tier outlets such as The Wall Street Journal, The New York Times, and Forbes.

She applies that same precision to managing complex awards and events pipelines, securing prestigious industry recognitions for her clients – ranging from Top Consultants and CyberScoop 50 to high-profile speaking platforms like Money20/20 and Axios BFD. By focusing on long-term executive visibility, Aly ensures her clients are consistently positioned as thought leaders within their respective fields. A dual-degree alumna of Tulane University, Aly graduated Summa Cum Laude with both a BA in English and an MA in English Literature.

Work Philosophy:
In an ever-changing media landscape, a story only resonates if it’s told at the right time and in the right place. I believe that being a great storyteller starts with being an empathetic reader: constantly learning, asking questions, and digging into the “why” behind the news. By understanding the broader context, we can translate complex goals into narratives that truly move the needle for our clients and our team.
Specialties:
Media Relations Awards + Speaking Submissions Corporate Strategy
Has worked with:
EY FIS Global MITRE
Aly Greengrass