Water & Wall

Our Work

EY Case Study
EY Earned Media
Social Media
Awards Programs
Snowden Lane Partners Case Study
Snowden Lane Partners Earned Media
Social Media
Executive Visibility
Awards Programs
GWI Case Study
Girls Who Invest Earned Media
Content Creation
Social Media
Design Programs
Liberty Street Case Study
Liberty Street Funds Earned Media
Social Media
SSGA Case Study
State Street Global Advisors Earned Media
Compound Case Study
Compound Earned Media
Executive Visibility
Awards
FSC
Financial Communications Society Social Media
Content Creation
World Gold Council Case Study
World Gold Council Earned Media
Social Media
SSC Case Study
SS&C Earned Media
Executive Visibility
Asset+Map Case Study
Asset+Map Earned Media
Executive Visibility
Speaking & Awards
Ategenos
Ategenos Earned Media
Special Projects
AXA Case Study
AXA Earned Media

Our Awards

Observer Finance PR Power List
Best Places
to Work
With Intelligence
Finalist,
PR Campaign
of the Year
Observer Finance PR Power List
Top Agency + Finalist,
Media Relations
Team of the Year
Observer Finance PR Power List
Social Media
PR Campaign
+ Best B2B
Media Strategy
Observer Finance PR Power List
Agency
Founder
Observer Finance PR Power List
Top Influencer
CRE Marketing &
Comms
Observer Finance PR Power List
Strategic
Financial
Comms Support
With Intelligence
Top Places
to Work in
Comms
Observer Finance PR Power List
ETF Agency
of the Year
Observer Finance PR Power List
Fearless Girl
Staring Down
the Street
Observer Finance PR Power List
Asset Management
Social Media
& Marketing
Observer Finance PR Power List
Digital /
Social Media &
Strategic Comms
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A New Era of Discovery

The way decision-makers discover and evaluate expertise is changing. More and more, perspectives are surfaced through AI-driven search and large language models that draw from a narrow set of trusted, authoritative sources. We work with those sources every day.

That means when we earn coverage for your brand, you’re not just reaching today’s readers. You’re building the authoritative footprint that shapes how your firm is found, referenced, and evaluated tomorrow.
 
Every service we offer is designed with one goal in mind: making sure your brand shows up wherever decision-makers are looking for answers, including the AI-powered tools increasingly shaping how expertise gets discovered and evaluated.

Curious what AI search and generative engine optimization (GEO) mean for your brand’s visibility? Reach out to Rebecca Schmidt, who is at the forefront of how PR is evolving in response to AI, working directly with clients to embed these strategies into their PR programs and build impact that lasts.