State Street Global Advisors
World's Third Largest Asset Manager
We worked with State Street Global Advisors on their traditional earned media program.
Ask
SSGA hired Water & Wall to increase the visibility of their executive leadership and investment teams with a focus on active management and asset stewardship/ESG. As much as the brand was commercially popular among consumers for its SPDR ETF suite, its asset allocation strategies were not at the top of the list for U.S. institutions, and the firm’s asset stewardship/ESG efforts were not well known or understood.
Results
Over six years, we secured consistent opportunities that showcased the brilliance of their diverse team of investment intellectuals. From awards to speaking engagements, print to TV, our team strategically placed the SSGA name in earned channels that positioned it as a respected thought leader on institutional asset management issues. We also introduced the world’s first Fearless Girl.
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Broadcast Interviews Per Year
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Fearless Girl
Key Coverage
State Street to Turn Up the Heat on All Male Boards
The Introduction of the firm’s Fearless Girl agenda to diversify corporate boards
Top Ten People Transforming Investing
A profile of SSGA’s Deputy Global CIO Lori Heinel
Fearless Girl Turns 1 Today, Here is What…
A celebration of SSGA successes in its gender diversity initiative
Surprising Cry from an Index Firm: ‘Go Active’
A feature on SSGA’s institutional asset management capabilities