Girls Who Invest
Investment & Finance Education Non-Profit for College Students
We work with GWI on their traditional earned media, content creation, social media & design programs.
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Girls Who Invest came to us to elevate their status as a driving force championing change within the investment management industry. A key part of our efforts involved reaching GWI’s core audiences of institutional partner firms, donors, the GWI Alumni community and college aged Scholars through social campaigns and media coverage that amplified their work around the country.
Results
MEDIA: We increased GWI’s share of voice across the entire media ecosystem from broadcast to podcast and top-tier to industry trade publications.
SOCIAL: Since beginning our work with GWI, we have grown their social presence each year through targeted content and a series of regular social campaigns to further reach GWI’s business goals.
SOCIAL: Since beginning our work with GWI, we have grown their social presence each year through targeted content and a series of regular social campaigns to further reach GWI’s business goals.
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1-year increase in LinkedIn followers
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1-year increase in Instagram followers
Key Coverage
The Long Road to Gender Parity
In a piece centered around progress in the private equity space, GWI’s CEO highlighted the importance of mentorship
Business Schools Push To Help More Women
Reaching a vast audience, GWI’s CEO spoke to a profession not often understood – portfolio management
A Look at Three Women in Finance
Elevated the voice and success of a GWI alum further showcasing the success of the GWI programs
Gen Z Shows TikTok What Life is Like on Wall Street
GWI’s CEO joined the Gen Z conversation, opining on how to best support the next generation of financial leaders