AXA

A Global Investment Management Firm

We work with AXA on their media program, trainings, messaging, speaking + offer marketing support.

Ask

We were brought on to represent AXA Investment Manager’s US business in February 2024. Mostly known internationally and for their insurance side of the business, the ask was to establish AXA IM as a recognizable name in the US market, standing out and against its competitors here. We focused on AXA IM’s US spokespeople in the areas of investment strategy, sustainability, macroeconomics and fixed income, as well as getting involved in future forward narratives.

Results

We developed brand and spokesperson messaging first and conducted a large competitive audit using Signal AI in order to determine AXA IM’s narrative pertinent to the US, and the whitespace left to fill. We hosted intake calls and developed short and long-terms goals that would help us tell this story strategically to the media. We executed on media tours and other means of media relationship building, as well as growing the brand’s share of voice by 11% in five months.

$ 0 bn

AUM

0

Pieces of Coverage

+$ 0 M

Total Advertising Value

0

Media Tours

Key Coverage

9 Things to Know About the SEC’s New Climate Rule…

AXA’s ESG analyst was quoted talking about the uptick in climate reporting rules from the SEC, and impact on investors

Fed Won’t Cut Rates Soon. Financial Conditions…

David Page, head of macro-economic research, commented on the Fed’s most recent cuts and its impacts

Anti-ESG Laws Challenge Fiduciary Obligations…

Jamison Friedland provided thoughts on the impact of anti-ESG laws and the challenges AXA IM could see associated with this

Bond Market in Step With Fed is About to Slam Into…

This coverage stemmed from an in-person with Bloomberg reporter, Michael Mackenzie and Marion Le Morhedec, global head of fixed income at AXA IM

AXA