Author: conrad

What Mr. Rogers Teaches Us about Branding

My fascination with the life and times of Fred McFeely Rogers, or “Mister Rogers” as he’s known, is rivaled only by my fanaticism with Bob Ross. Nonetheless, we relaunched our brand this month and discussion of Mr. Rogers, these days, is apt, which is why it makes complete sense that I tell my neighbors what…

From Bar Napkins to Rebranding – Three Lessons Relearned

To think, that when Scott and Andrew sat at that bar one fortuitous evening eight years ago that they’d actually have the courage to go through the business proposition that was discussed. The initial plan was scratched onto a bar napkin for goodness sake! Nevertheless, in 2012, Water & Wall was founded on a limited…