Spoiler Alert: This is not another blog about working from home. It’s not about COVID-19, either. Instead, it’s about the indomitable spirit of the America people, and the ability to rally under the harshest of circumstances. Above all, it is testament to the success with which we have so often rescued normalcy from the jaws…

Welcome to the first – and hopefully last – annual award for the most in-touch retailer and service provider email. In so many words, let’s honor the promotional emails we’ve all received in the last 10 days from retail brands that didn’t seem completely tone deaf. The flaws in the methodology here notwithstanding, these are…

Successful teachers have a tool kit full of strategies they can tailor to different students, depending, among other variables, on a student’s aptitude, age, background knowledge, and interest in the subject matter. Effective teachers use a variety of both successful and unsuccessful past experiences, observations, and training to choose the best way to communicate their…

GDPR. I didn’t know the importance of those letters, much less what they mean, at one point either. Now, these letters and their impact are embossed on my mind like a loved one’s birthday: important to remember and potentially a price to pay when you forget. If you’re part of the marketing team for a…

From cover letters and resumes to reference checks and writing tests, looking for a new job is no easy task. For many people, interviews are the hardest part of the process. We obsess over what to wear, how to prepare, when we should follow-up, how much to laugh, even what kind of paper to print…

It seemed like a good idea at the time: Relocate my primary residence from New York to Florida in 2005, bounce between Fort Lauderdale and Manhattan and enjoy the benefits of both cities.The plan was for me to “super commute” for a year. Almost two million miles and 15 years later, I don’t plan on…

Hello, I’m Casey, Account Director at Water & Wall, and newly appointed editor of our new blog! I’ll be working with my all-star colleagues to dispatch their brilliance into this forum. I’m excited for all that we have planned for this space and with that it’s my pleasure to introduce you to ‘Writing on the…

We’ve reached a point where a large portion of our every day may incorporate a social media component to enhance and complement our activities. As such, the collective whole of communications and marketing professionals have spent countless hours and written thousands of words on how to engage target audiences through the social fad du jour….